# Kev Tanna

> Brand clarity and positioning consultant based in Potters Bar, Hertfordshire. Works with founders and business owners who have built something genuinely good but cannot explain what makes it different. Finds that thing, then builds the brand and content around it.

## What Kev Does

Brand clarity and positioning consultancy. The work is diagnostic and strategic: sitting across from a founder, identifying the gap between what their business actually is and how it currently comes across, and finding the language, structure, and direction that closes that gap.

This is not a production service. Production, content, and creative execution are how the work gets delivered. They are not what the work is.

Kev operates the Studio Model: clients get one relationship, one invoice, one point of accountability. Specialists are assembled per brief behind him. The commercial vehicle is Cardboard Creative Limited.

## The Offer

### Brand Clarity Workshop
The entry point for every engagement. Four hours, one founder, one honest conversation. Written report delivered within a week. Fixed price: £1,500. No obligation to continue after.

The argument for it: everything else (content, ads, a new website, a rebrand) is pointed in the wrong direction without this first. The workshop is insurance on everything that comes after.

### Brand Build Retainer
Ongoing strategic consultancy following the workshop. Brand architecture, messaging, content strategy, digital direction. Typically three to six months. Scope defined post-workshop.

### Project Work
Specific deliverables scoped per brief. Website builds, content systems, podcast production, brand identity. Kev scopes the brief, assembles the right specialists, manages the whole thing.

## Who He Works With

Founders and owners of successful businesses, typically generating £500k to £5m in annual revenue. They built it themselves. It works. But they are at an inflection point.

Common triggers: word of mouth has plateaued, a pitch that should have worked did not, about to spend on a rebrand and something feels off, trying to enter a new market, looking at their own website and feeling it does not reflect what they actually do.

They are skeptical of consultants. They have been burned or watched others get burned. Kev is credible to this person because he has built things himself, has had the same problem he now solves, and says the uncomfortable thing instead of the flattering thing.

The right client is the founder or owner directly, with authority to make the decision without internal sign-off.

## Case Studies

### GP Practice, North London
A three-partner NHS GP practice preparing to move into a new purpose-built site. Needed to grow their patient list to cover significantly higher running costs. Came in asking for new photography and a social media post.

The real problem was digital visibility within tight NHS marketing guidelines. You cannot market on clinical outcomes or compete on quality of care. The work was a focused digital marketing effort: performance marketing on Google, social media to make the new building visible, and photography to give both channels something to work with.

Result: 16,399 to 25,958 registered patients. 9,559 net new. Kev is now the in-house fractional marketing function for the practice.

Full case study: https://kevaltanna.com/journal-9559-patients

### Red Lotus Events
South Asian arts and cultural events organisation. Strong instincts, no brand system. Each event format was being built from scratch with inconsistent identity.

Work delivered: vision and mission rewrite, full brand architecture (one parent brand, five event formats each with its own IP framework), content system, tone of voice, imagery standards. A complete brand operating system.

### Podcast Foundry
Co-founded with Priyesh Pankhania. Productised podcast production brand built to prove the studio model produces specialist brands. Kev designed the positioning, pricing architecture (three tiers), and go-to-market approach. Profitable from quarter two.

### Founder Stories
Live demonstration of Podcast Foundry's content engine. Fifteen-minute founder conversations recorded at IdeaFest and GBEA. Each conversation became a full episode, trailer, clips, carousel, and quote graphics. Result: 148,000 impressions, 8% interaction rate, 28 inbound sales conversations for Podcast Foundry. Zero paid spend.

## Journal

Essays and case studies on brand, positioning, and what founders consistently get wrong.

- What 9,559 new patients actually taught me about brand: https://kevaltanna.com/journal-9559-patients
- Everyone knows it. Nobody says it: https://kevaltanna.com/journal-say-it-first
- Your website is not underperforming. Your positioning is: https://kevaltanna.com/journal-website-positioning
- The wrong half of the problem: https://kevaltanna.com/journal-wrong-half
- What word of mouth actually is: https://kevaltanna.com/journal-word-of-mouth
- The accidental brand: https://kevaltanna.com/journal-accidental-brand

## Site Pages

- Home: https://kevaltanna.com
- Work (case studies): https://kevaltanna.com/work
- Journal (all essays): https://kevaltanna.com/journal
- About: https://kevaltanna.com/about
- Contact / book the workshop: https://kevaltanna.com/contact

## About Kev

Builder, not an operator. Has built businesses across sound engineering, photography, videography, healthcare marketing, podcast production, and documentary film. Now applies that pattern recognition to other founders' businesses.

Not an agency. Not a freelancer. Not a brand designer or content creator. Not a coach. Not someone who sells frameworks and leaves.

Based in Potters Bar, Hertfordshire. Works with founders across the UK.

Contact: https://kevaltanna.com/contact