Journal / Positioning
Essay · Positioning

I know what it costs. I don't know if it's right.

I went to private school. I know what it sells. I walked into a private primary in Hertfordshire last month and recognised all of it immediately. I am still sitting with the decision.

I went to private school. I know what it looks like from the inside, what the corridors feel like, what the admissions conversation is actually saying beneath the ratios and the outcomes. I walked into a private primary in Hertfordshire last month and recognised all of it immediately. I am still sitting with the decision.

Not because of the cost. Because of what I actually believe about my daughter. And because the evidence from my own life makes that belief harder to hold.

What the tour shows you.

The school was good in ways you could feel before you could list them. Smaller classes. Better facilities. A calmer corridor. The kind of attention that comes from fewer pupils per adult in the room.

The admissions person was warm and prepared. She could tell me ratios, what support looked like in practice, what most pupils go on to. All accurate. All rehearsed.

Having been on the receiving end of that conversation once before, as a child, I knew what it was. It is designed to make the invisible feel visible. To give you something to hold onto. It does not answer the question that actually matters.

What you can't quite name.

The difference wasn't in the curriculum. It wasn't in the teaching. It was in the room. In the parents waiting at the gate. In the names that came up in conversation. In the quiet assumption that this is simply what you do, and the people who don't are making a different kind of choice.

I have been trying to put words on it since we left. The best I can do: private primary education isn't selling better teaching. It is selling access to a community. The parents, the families, the network your daughter grows up inside. Who she meets at age five. Who you stand next to at the school gate for seven years.

Private primary isn't selling better teaching. It is selling access to a community. — The thing the prospectus doesn't say

That is not a criticism. It is just what it is. And it changes what the decision is actually about.

The financial reality.

The fees for one child are more than our monthly mortgage. We have a second child arriving in October.

Both deserve the same. That is not a question. It is a starting condition. Which means the real number is not the fee for one. It is twice that. Every month. On top of everything else.

I am not raising this to complain about the cost. I am raising it because it forces the question into a shape that is easier to see. If private education produces a meaningfully better outcome for my daughter, the number is uncomfortable but justifiable. If the outcome is roughly equivalent to what a good state school produces, then we are paying a significant premium for something else entirely. And I need to be honest with myself about what that something else is, and whether I actually value it enough to pay for it twice over.

The disagreement at home.

My wife went to state school. She has always wanted private education for our daughter. There is real tension in this, and it is not just financial.

The position we are each arguing from is almost perfectly inverted. She did not go private and is certain it is right. I did go private and am the one asking the questions. I find that genuinely interesting. The person with no lived experience of private school is confident in its value. The person who went through it is the sceptic.

I don't think she is wrong to want it. I think we are weighing different things. And I think neither of us can fully see what the other is seeing.

What I actually believe.

Here is the honest complication: almost all of my closest friends are from my school years. A couple aren't. But the people who have mattered most, who I have stayed close to across more than twenty years, came from that environment.

That is evidence. I cannot argue otherwise. The community value of private education is real. I lived it.

And yet I am still against it for my daughter. Because I think I can build what the school builds, deliberately, as a parent. I can introduce her to the right people. I can be intentional about the community she grows into. I believe the outcome that mattered most from my own education — those friendships — was not something the school manufactured. It was something that happened in that environment, but not necessarily because of it.

I might be wrong. I am aware that I might be wrong. The evidence from my own life points in one direction. My instinct points in another.

The question I'm sitting with.

I work with founders on brand clarity and positioning. Part of what I do is sit with someone facing a significant investment decision and help them understand what they are actually deciding between. Not what the brochure says. What the decision is really made of.

Most of the time the hesitation is not about the price. It is about this: they can see the value. They know what they would be buying. They are not sure it is the right lever. Not sure they cannot build the same outcome themselves, with more intentional effort, without the expensive container.

I do not have a clean answer for that question when founders ask it. What I can do is help them see what they are deciding between clearly enough to make the call with their eyes open.

I have been sitting in that same question myself for weeks now. About a school. About my daughter. About what I actually believe versus what the evidence from my own life suggests. About whether I am the parent who can deliver on the thing I am saying the school does not need to deliver.

I know what private school is selling. I know because my parents paid for it, and some of what it gave me I still carry.

I don't know yet whether my daughter needs it. And I am not sure the person who is most certain about the answer is the one best placed to make the call.

— kev May 2026 · London
Next essay

The work was good. That wasn't the problem.

If this sounds familiar

The essay diagnoses. The workshop is where we actually fix it.

Four hours, the founder, a written report. £1,500, fixed. If we're not the right fit afterwards, you keep the clarity anyway.

Book an intro call