Find exactly where your brand story has stopped keeping up with your business.
Honest answers. Where the gap is and what it's costing you. Takes about 10 minutes.
The brand that got you here won't get you where you're going. Most founders already know that. These questions name it.
Most founders find the LinkedIn comparison is where the sharpest finding comes from. Add yours and we'll tell you exactly where your website and profile are pulling in different directions.
Free. No pitch. Results emailed to you as soon as the analysis runs.
Before we read your website, tell us what you think it says. The gap between the two is what we're looking for.
What does a cold visitor take away from your homepage in 10 seconds?
Not what you do. Who it's for and what they leave with.
What's the one thing your business does that a competitor couldn't credibly claim?
Not "we care more" or "we work harder". Something specific about how you actually work.
What do you think your LinkedIn communicates about who you work with and what you do for them?
Don't look at it. Tell us what you think it says.
Has your business outgrown the story your website and LinkedIn are still telling?
Please select an answer.
Running the analysis.
This takes about 15 seconds.
Reading your website...
What a brand audit actually is
A brand audit checks whether the way your business comes across still matches the business you run. Not the logo. The story. Who it says you're for, what it says you do, and why a stranger should pick you over the three other names in their inbox.
Most founders never need one while referrals carry the business. A referral arrives already sold, because someone who trusts you did the explaining. The audit matters the moment that stops being true: a new market, bigger clients, a pitch you should have won and didn't.
What this one checks
The Brand Gap Audit compares two things. What you think your business says, and what it actually says to someone who has never met you.
You answer 10 questions about referrals, pitches, pricing, competitors and how your team describes the business. Then the audit reads your homepage the way a cold visitor would, and sets the two side by side. Add your LinkedIn and it checks that too. That comparison is usually where the sharpest finding comes from, because the website and the profile have often drifted in different directions without anyone noticing.
What it isn't
It's a self-assessment, not a consultant's review. It can tell you where the gap is and roughly how wide. It can't tell you what to put in its place. That takes a conversation.
It's also free, and there's no pitch attached. You get your results by email, and that's the end of it unless you want more.
What you get back
A short written report, emailed as soon as the analysis runs. It tells you whether the gap is small, real or significant. It shows where your answers and your homepage disagree, and which of your materials is telling the oldest version of your story.
A typical finding reads something like: “You say your difference is how closely you work with each client. Your homepage leads with your services list. A stranger would see a provider, not a partner.”
If the gap is real
The audit shows you where the gap is. The Brand Clarity Workshop closes it.
Four hours with me, one founder, one honest conversation about what makes the business genuinely different. You leave with a written report within a week. £1,500, fixed. No obligation after.